As a Creative Director leading my talented team, fostering a design-led culture, and working on challenging projects is very rewarding but I also enjoy playing with self-initiated creative exercises because I’m a designer at heart. Speaking of exercise and heart, it couldn’t have happened without a true variety of talented teams and partners. People are the best part.

Personally, I like creating smart work across all media and specialise in finding ways to blend new technology with craftsmanship, humor, and heart. On the side, I'm a camera nerd who is currently trying to master both the chef's knife and the table saw. Fair to say, my favorite projects involve a great idea and many disciplines.

My directorial debut for Puma Quickfeet starring Sunil Chhetri and also Worked as Assistant Creative Director in Super Studio Production House Milano, Italy. I was blessed to be a part of Varavu, upcoming malayalam movie Starring Tovino Thomas, as Creative director. Had been a part of PUMA India, Landmark group Dubai and The Artist Collective production house.